When something doesn’t work as expected, try to ask the right questions to identify quickly the root cause of the problem.

  • What’s the problem your startup is solving?

  • Who is your customer?
  • What is the frequency of the problem?
  • How intense is the problem?
  • Who is getting the most value out of your product?
  • Does the product solve a problem for a large number of people?
  • Are they willing to pay?
  • How hard is to find clients?

  • What are the features your MVP contains?
  • What’s the value provided by your MVP?
  • Did you launch the MVP to test if the customer is getting the expected value? How it went?
  • How many days does it take for a feature to be pushed into production?
  • What’s the feedback received after the launch of the MVP?
  • Who are the most desperate customers that use your product? (exclude investors and friends)

  • Do you know how your users use the product?
  • How do you measure the performance of your product?
  • Could you name the most important metric that reflects how well the company is doing (the most important KPI)?
  • Do your employees understand each metric and how to interpret them?
  • Do your employees know how to evaluate the health of your product by inspecting the metrics?

  • How do you build things in your company?
  • Do you spec the roadmap clearly for the next few weeks?
  • Do you build features iteratively?
  • Do you estimate each task?
  • Do you cut-off functionalities that are hard to implement and bring little value?
  • Do you have regular discussions to plan what to work on in the next few weeks?
  • Do your employees evaluate the output of each task?

I strongly recommend watching the following video Michael Seibel - Building Product